Mesmo com a tradição e o apelo emocional da data, o coelhinho da Páscoa vai ter que rebolar em 2025. O varejo deve movimentar R$ 3,36 bilhões neste feriado, uma queda de 1,4% em relação ao ano passado, segundo levantamento da Confederação Nacional do Comércio de Bens, Serviços e Turismo (CNC). O motivo? O chocolate — protagonista absoluto da celebração — está mais caro do que nunca.
O economista César Bergo explica que são três os fatores que fizeram com que a matéria-prima do doce, o cacau, atingisse preços recordes no mercado internacional.
“As questões climáticas na África atingiram diretamente os maiores produtores do mundo — 70% da produção de cacau vem dessa região, da África — e caiu a produção. O segundo fator é o aumento da demanda, então houve uma demanda aquecida no mundo inteiro pelo chocolate e, aliado a essa queda de produção, fez com que o chocolate atingisse preço recorde no mundo inteiro. E o terceiro, no Brasil, é uma pequena queda de produção também nos estados produtores, Bahia e Pará”, explica o economista.
O resultado chega direto às gôndolas brasileiras em forma de ovos de Páscoa mais caros – e menores.
Preço salgado para mais itens da cesta de Páscoa
Mas não foi só o chocolate que sentiu o impacto nos preços. Itens típicos da celebração cristã também ficaram mais salgados. O azeite, usado tanto em receitas quanto em pratos prontos, teve alta de 17,24% em 12 meses, segundo o IBGE. As secas históricas nos principais países produtores da Europa, como Espanha e Grécia, tiveram impacto importante na inflação do produto.
Já o bacalhau, peixe nobre também importado de países frios, como a Noruega, subiu em média 9,6%, segundo a Confederação Nacional do Comércio (CNC), puxado pelo aumento nos custos de importação e pelo dólar instável.
Reduflação
Para manter a tradição e deixar o mercado aquecido no período da Semana Santa, pequenos empreendedores e a grande indústria apostam na reduflação — um mecanismo da economia em que o tamanho ou a quantidade de um produto diminui, mas o preço permanece o mesmo — ou até aumenta. Trata-se de uma estratégia adotada por muitas empresas para lidar com o aumento dos custos de produção sem elevar diretamente o preço na prateleira.
O economista ainda explica outros artifícios usados para tentar manter os preços e as vendas. “O que a gente pôde observar é que a indústria de chocolate fez uma mudança de mix na produção: reduziu a quantidade de cacau, fizeram produtos diferenciados e também reduziram o tamanho dos ovos”, conta Bergo.
Para o consumidor, a boa e velha estratégia de pesquisar e comparar preços continua valendo para qualquer produto da cesta de Páscoa. E se ainda assim pesar no bolso, é a criatividade que precisa falar mais alto, para não frustrar a criançada e nem a fatura do cartão de crédito.
Fonte: Brasil 61
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